Finally! Microsoft is Cool Again
As a devout PC or rather Windows user, I've remained loyal to the Microsoft line amidst tremendous innovation that has taken place across the industry. Admittedly, I've looked on in envy at how 'cool' Apple's desktop and mobile platforms have become while maintaining my dedication to the Windows OS and Windows smartphones. I've watched the rise of Google Android and that ecosystem. Seemingly, Microsoft has not kept up with overall pace of change in the industry.
Today, I must announce that my envy is officially over. Why? For the first time in a long time I can truly say that I'm super excited about Microsoft's creative direction. With a newly conceptualized, mobile inspired desktop/tablet operating system for Windows 8, and a rapidly evolving smartphone OS in Windows Phone 8 that rivals the iOS and Android, Microsoft is keen on making a comeback in the consumer world. For a company that has traditionally refrained from delving into desktop/laptop hardware design, Microsoft has doubled down on its investment in mobile by giving birth to it's own tablet device, the Surface.
As an industry giant, Microsoft has realized it has an opportunity to remain relevant in the marketplace by revamping its image and brand. In everything from Windows to Office, they are seizing the opportunity to innovate and be a company that is ready for its second act. They've even gone as far to launching a new logo to go with the level of enthusiasm that the company is experiencing.
If you caught our Invizio TV: Tech Predictions 2012 episode back in December, we predicted that 2012 would be a pretty big year for Microsoft and we won't say 'we told you so', but its pretty much shaping up to be the case. Microsoft is back to being cool (they've even launched a new logo and upped their marketing). I'm totally psyched about it and I think the world will be better place now that innovation is front and center at Microsoft. Finally!
Be on the lookout for more posts from us on the revolution taking place at Microsoft. In the meantime, enjoy this video of Surface.